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☻ Winner of IF Design Awards 2018


Book designed in collaboration with Pharus Bright Design agency.

Pharus has been invited by Google to create YouTube’s insights book second edition. Our first challenge was in 2016, when we showed the power and relevance of that platform from the creators’ point of view. After a year, we turned the focus to the audience, showing the platform’s impact on consumption and behavior.

The juxtaposition of the audience’s images, the creators’ and also the images of the content, translates how much those territories coexist in symbiosis – it is often even difficult to separate them.

The content was built on ethnographies conducted by Alexandria and on Google’s and REDs’ insights. Everything was sewn by Pharus’ content team with the care of valuing real people stories. Because being human is precisely what inspires the human beings themselves.